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(More customer reviews)I have long been a fan of Bill Marvin's publications and have utilized many of his ideas in my own restaurant. This book is no exception. While many of the ideas presented are geared towards a more upscale environment, I have been able to use more than a few in the restaurant that I operate, which is a unit of a national chain. With a little thought, you can adjust most of the ideas in this book to fit your needs!
Click Here to see more reviews about: Guest-Based Marketing: How to Increase Restaurant Sales Without Breaking Your Budget
Increase sales substantially without breaking the bank-proven, low-cost techniques for successfully marketing your business
In this groundbreaking guide to restaurant marketing, expert Bill Marvin demonstrates that success doesn't come from beating the competition, it comes from pleasing your guests.He shows you how to work from the inside out-to build on your strengths and to take advantage of intrinsic advantages you didn't even know you had. He also suggests dozens of successful, low-cost techniques for mining the most precious resource at your disposal-your existing customer base.Among other valuable lessons, you'll learn how to:
Educate your guests about why they come to your restaurant
Implement sure-fire incentive and customer-loyalty programs
Manage a successful word-of-mouth marketing campaign that gets your customers to do your advertising-for free
Get your staff involved in an ongoing commitment to customer satisfaction
Enhance the personal connection between your restaurant and your guests
Perhaps the most important lesson you'll learn in Guest-Based Marketing is, as Bill Marvin puts it: "Monetary success and personal joy will come when your sole concern-your driving passion-is how you can excel."
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